'At Year Two, TheSkimm Hits 500,000 Subscribers"
Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban Carly Zakin, left, and Danielle Weisberg are co-founders of theSkimm. Sophie Elgort As morning television news shows struggle to build loyal audiences of women who once started their days with Katie Couric, Jane Pauley and Erma Bombeck, two young former NBC News producers have quietly built a following for their morning news service, theSkimm. TheSkimm is a daily email newsletter that is transmitted to subscribers weekday mornings at about 6 a.m. Eastern Time. It delivers the news of the day along with a short explanation of the context and import in a just-us-girls voice that manages neither to patronize news junkies nor alienate infrequent readers. Earlier this week, for example, it presented this under its Quote of the Day rubric : “‘I think it’s my job to work with every president –if she is, regrettably, if she obtains the presidency’ — Sen. John McCain (R-AZ) yesterday, on Hillz ...