A TECHNICAL

Here is an introduction to Google webmaster tools for beginners.

What should you put into consideration before you think about using PPC?  Pay per click advertising can be almost irresistible. Driving traffic with organic search engine placement can take a lot of time and it requires some serious effort. PPC, on the other hand, is a fast way to put eyeballs in front of your site.   You pick the keywords upon which you want to bid. You write a simple little ad. You hit the button.  Boom. Instant traffic. How tempting is that? There is a little problem with the whole process, however. If you don't know how to build a good PPC campaign from top to bottom, you can lose your shirt in a heartbeat. Remember that big wave of fast traffic? You're gonna pay for every last one of those visitors—and that can really add up. Before you take the PPC plunge, take the time to prepare yourself to do it the right way. Learn how to write effective PPC ads. Learn the ins and outs of effective keyword research. Determine your budget ...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban Associated Press Apple   AAPL   +0.19%  responded to China’s influential state broadcaster, which called the iPhone a  “national security concern”  because of a feature that learns the locations of places a user visits most frequently. In a statement titled  “Your Location Privacy”  published on Apple’s China website, the company said it does not track users or share their locations with outsiders. Apple said it created the “frequent locations” feature so users can “quickly and reliably determine their current locations for specific activities such as shopping, travel, finding the nearest restaurant or calculating the amount of time it takes them to get to work.” The statement came in response to a report on Friday by state-run China Central Television, which criticized the frequent locations function in Apple’s iOS 7 mobile operating system, because it records the time and lo...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban In  its latest filing  with the U.S. Securities and Exchange Commission, Alibaba disclosed in more detail why the Alipay payment business had to be separated from the Chinese e-commerce giant back in 2011. Bloomberg The additional disclosure came ahead of Alibaba’s U.S.initial public offering , which could happen as early as next month. When Alibaba founder Jack Ma separated the Alipay payment unit from Alibaba Group and took it under his control in 2011, the move prompted objections from major shareholders like  Yahoo   YHOO   +1.43% . At the time, Alibaba said the transfer ensured Alipay could get the license to continue its payment business in China. Yahoo at the time complained that it was blindsided by the transfer, while Alibaba said its board, which included Yahoo’s seat, had previously discussed the matter. Alibaba and Yahoo later reached an agreement on t...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban Washington and Beijing have been accusing each other of  hacking and other cybersecurity violations, raising concerns that U.S. firms selling network or computer equipment in China could be caught in the crossfire. But U.S. technology firm Dell, which is the largest  vendor of computer servers in China, says its business there hasn’t been hurt. Motorcyclists ride past ‘Unit 61398′, a secretive Chinese military unit, in the outskirts of Shanghai in February. The unit is believed to be behind a series of hacking attacks, a U.S. computer security company said.   REUTERS “We don’t see any impact on our business,” said Amit Midha, who heads Dell’s Asia Pacific operations. “We feel that this is something that is going to get worked through over time between the two countries.” Dell also sells PCs and storage products in China, as well as software and other technology services. The tensions over cybe...

A screenshot of Introbiz.com, run by CNYK Technology. How can a social network that no one has ever heard of suddenly be valued at more than $6 billion? That’s what is happening with the one-time penny stock, Cynk Technology, which is up more than 100-fold since mid-June, bringing its market capitalization to more than $6 billion on Thursday. Yet the self-proclaimed social network has  no revenue, no product, no assets and one employee. If it’s true that there’s a sucker is born every minute, then many of them trade on the penny-stock market. As The Wall Street Journal  wrote this week , the world of penny stocks is “a historical haven for con men and hustlers that the FBI says is ‘rife with fraud.’” Cynk’s various securities filings from 2012 to 2013 read like a satirical article from The Onion. Let us count the red flags: – The company’s business plan is vague and poorly written , containing gems like: “Instead of paying for a lunch that neither party wa...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban The Irish data privacy watchdog said it will take a broader look at  Facebook   FB   +2.26% ’s research practices.   Bloomberg Facebook’s psychological experiment on users’ emotions could cause more headaches for the social networking giant. The Irish data privacy watchdog said it will take a broader look at Facebook’s research practices, including previous research activity, to review the company’s use of personal user information, after a paper published in June  showed how Facebook manipulated  the news feeds of nearly 700,000 users to see the effect on people’s emotions. “We will be examining more closely the uses that Facebook is making of personal data for research purposes,” Billy Hawkes, the data protection commissioner for Ireland, told the Journal. Like several large American tech companies, Facebook’s European headquarters are in Dublin. Irish and U.K. data-protection...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban The Uber effect continues to spread throughout the startup world. Cover , a mobile payments startup focused on restaurants, is the latest newly funded startup touting itself as the Uber-for-something. The company, which said Thursday it has raised $5.5 million in funding, aims to recreate the experience of taxi-hailing app Uber by allowing patrons to pay for their meals without ever seeing a check or swiping a credit card. Users simply alert the waiter they are using the Cover app to pay and then walk away at the end of the meal — even the tip is automated. Cover integrates its software into existing restaurant cash registers through a tablet computer, like the Apple iPad, said Andrew Cove, a co-founder. He said the company makes money on the difference between what restaurants pay it in transaction fees and what Cover pays to credit card processors. The company is working to bulk up its list of ...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban The ball bounces over the goal line past Italy’s goalkeeper Gianluigi Buffon as Costa Rica’s Bryan Ruiz scores his side’s first goal.   Associated Press RIO DE JANEIRO – Several small technology companies are looking to the World Cup to give their businesses a major boost. While official sponsors like  Sony   6758.TO   -0.83%  have their names plastered around event sites, these small firms are quietly providing services and devices needed for soccer’s largest event. One of the biggest winners so far is GoalControl GmbH, a small German company that won the contract to provide goal-line technology during the World Cup. GoalControl, a 40-person outfit from western Germany and a subsidiary of a plastics and rubber inspection company, uses a number of cameras to track the ball within a centimeter to tell whether it crosses the goal line. The aim is to eliminate errors by referees that ha...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban An XC30 supercomputer from Cray. A much bigger machine from the company is being installed at Los Alamos National Laboratory.   Cray Inc. Cray  Inc. CRAY   -5.21%  will develop a supercomputer for the National Nuclear Security Administration. The deal, worth $174 million, is one of the largest contracts in Cray’s history. The supercomputer, named Trinity, is projected to be one of the fastest in the world when it’s built at Los Alamos National Laboratory. The NNSA, part of the Department of Energy, manages the nation’s nuclear weapons stockpile, a responsibility that includes running virtual simulations testing the stockpile’s safety, security, reliability and performance. “They have to simulate the stockpile and understand how the weapons age, and as they develop new weapons, how they will work,” Cray CEO Peter Ungaro told CIO Journal. Mr. Ungaro said he could not say whether the supercom...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban The Line messaging app, shown here in a February demonstration, is becoming a hacker target.   Bloomberg News Hackers are targeting users of the mobile-phone messaging application Line, according to the company and Japanese police. Tokyo-based Line Corp. said that in late May it received a report of a hacking case for the first time since introducing the app in June 2011. The  popular app , which enables users to make free voice calls and send free messages, has more than 480 million registered users, the company says. By mid-June, the number of reported cases rose past 300, a Line spokeswoman said. In a typical scam, hackers pretend to be the owner of the account and ask friends to buy prepaid cards on their behalf. Police in Tokyo and Osaka have issued  warnings to users , telling them to keep their usernames and passwords secret. Police in Osaka said 23 reports of hacking have been f...

Quoting from the site wsj.com Posted by:Dr Ahmed.M.Shaban Vidyo’s Ofer Shapiro   Vidyo Vidyo CEO Ofer Shapiro says his company has been taking in revenue for six years, enough time for many companies to start funding operations with sales alone. But he’s not shy about going back to investors. The videoconferencing specialist on Friday is announcing a $20 million infusion–Vidyo’s Series E round–to bring the total raised since its founding in 2005 to $139 million. Shapiro says the announcement should not be interpreted as a sign the 300-person company could not sustain itself. The point is, rather, that there are new opportunities that call out for spending right away. “This just shows that we are very, very committed to investing in this area,” Shapiro says. The Hackensack, N.J., company is known for apps and server software to let all kinds of devices engage in video communications. While many people think about business-oriented videoconferencing, Shapiro s...